More Than A “Necessary Evil”: Shifting Your Marketing Mindset

More than a Necessary Evil. Shifting Marketing MindsetThe doctor prepared to tell the crowd that the definitive, end-all-be-all cure for severe chronic back pain was actually discovered years ago. Exhaustive longitudinal studies at multiple research institutes and government agencies, as well as visual-imaging evidence, had proven beyond a doubt that the technique perfected by Dr. Ima Mahrterr was capable of changing the lives of hundreds of thousands of people who had suffered for years.

The aspect of this discovery that shocked people the most, as she presented her findings to a large audience of individuals who had been racked with pain for years, was that she had actually discovered the technique 20 years earlier… but had mostly kept it to herself. When asked why she didnt’ tell anyone about the results she had gotten with her private patients, she said:

“Well, I realize that marketing and sales are pretty sleazy endeavors, so I didn’t want to “sell” myself or my technique. It would take my greatest achievement and make it…icky, you know? Like a used car salesman.”

The audience sat silently, stunned. Someone in the front row said, “But… you what about the people who needed your technique? Those people needed you. I needed you.” [click to continue…]


Would YOU Pass the Marshmallow Test?

Would You Pass the Marshmallow Test?

Would You Pass the Marshmallow Test?

Remember that old marshmallow test from the 1960s? In that study, researchers gathered up some kids, slapped a sweet, fluffy marshmallow down on the table in front of them and said something like,

“Look, Jane. Here’s a marshmallow. You can eat it now, if you want. But, BUT, if you wait, I will come back here with another marshmallow and then you’ll have two to eat. Got it, kid?”

And then said researcher proceeded to leave that darling Janey sitting in a pool of her own sweaty fiddling, as she desperately pondered the equation: One now or two later?

It’s enough to drive a full-fledged adult mad, much less a hardscrabble lass of five!

So what did they find? [click to continue…]


Private Practice Tip of the Week: Your “Trademark Talk”

Private Practice Tip of the Week: Reuse, Recycle...ReduceDo you have a “trademark talk”? Many counselors avoid giving workshops and presentations because they dread all the hours of work that will go into researching, preparing, and practicing their event (not to mention adding new, fun & memorable vignettes to keep it interesting!). Instead, focus on the ONE talk that you can get really, really good at presenting, in a variety of settings. You can “tweak” it for the particular audience you’re working with, but if you have a basic message that a) you love to give, and b) reflects well on the work that you do in counseling, your presentation will get smoother every time you repeat it– and that will reflect well on you.

What’s your favorite “trademark talk”? Share in the comments below.