Recommended Books for Private Practitioners

The best therapists and business people, are always learning. We’ve provided a curated list of books we recommend to promote your success in private practice. The list is updated frequently, so be sure to check back frequently when you need to boost your success!

 Super Better: A Revolutionary Approach to Getting Stronger, Happier, Braver, and More Resilient* (*Powered by the Science of Games), by Jane McGonigal, Ph.D.
Jane McGonigal ( combines positive psychology with insights from video game research to help us take an empowered, “gameful mindset” towards overcoming challenges and reaching goals. This book will energize your approach to running a successful practice, and may transform your clinical work with clients! Hundreds of thousands of people are reading & playing “Super Better”, with fantastic results.

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time A classic networking book based on the idea that your business success is directly related to the sincere connections you make with others. Learn to use your empathic relational skills to build or improve your private practice!The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results, by Gary Keller. With infinite demands on our time and attention (especially as entrepreneurs!), Gary Keller’s work helps us simplify, declutter, and get more done with less effort.

 Building Your Ideal Private Practice by Lynn Grodski. A classic. Often referred to as “The Bible” of private practice.

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port. A fantastic guide to heart-centered marketing. Michael Port doesn’t just give you the marketing tools, he addresses the underlying mindset behind success in service-based professions like therapy.

Rising Strongby Brené Brown. Building a business is vulnerable, and can bring up all of our “who do I think I am?” fears. Brené Brown’s work addresses many of the feelings we can experience during the inevitable moments of struggle in our vulnerable endeavors, whether running a business, or pursuing healthy relationships with ourselves and others. A must-read.

How the World Sees You: Discover Your Highest Value Through the Science of Fascination. Marketing expert Sally Hogshead helps you be more successful by embracing what makes you different from others. “To become more successful, you don’t have to change who you are, you have to become more of who you are.”

Practice of the Practice | A Start-up Guide to Launching a Counseling Private Practice by Joe Sanok. A great tool for counselors just starting out, from super-consultant, podcaster and author Joe Sanok.


*Sometimes we get a small commission if you purchase through these links. We only post links to books we think are great, and that we would be recommending regardless. Any fees we get help cover costs for maintaining the Association website.



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